Challenges
In the world of online courses, our client faced a significant challenge. They were selling lower-priced courses, but the Professional Coaching course, priced at 11,000 AED, proved difficult. This high-cost course was not attracting enough participants, unlike their other courses. The high price made it hard to convince people to join.
This case study explores our approach to this issue and the sales funnel we developed, which successfully increased enrollments in Coach Adel Al-Marzouqi’s Professional Coaching course.
Client’s Background
The Project Concept
Our marketing campaign for Coach Adel Al-Marzouqi’s webinar
is strategically designed to achieve several objectives
1. Create Awareness: We aim to spread the word about the webinar.
2. Get Subscribers: We strive to attract more participants.
3. Maximize Exposure: Our goal is to showcase both the webinar and the course.
Tactics Employed:
- Dedicated landing pages for both the webinar and course.
- Promotional content to boost engagement.
- An email series to maintain communication.
- Targeted digital ads on platforms like Instagram.
Through these tactics, we are confident the webinar will be a success
and help individuals start their coaching careers.
Stages of Work
Let’s explore the key stages of work, after meticulous planning and customized action
plan to reach the results, see how they contribute to achieving our objectives.
1. Video and Photography
We’ve prepared a repository of videos and photographs essential for conveying our campaign message effectively. Starting from script writing to filming and editing in a way that reflect Coach Adel’s personal brand.
Landing page videos
Advertising Videos
We’ve prepared a repository of videos and photographs essential for conveying our campaign message effectively. Starting from script writing to filming and editing in a way that reflect Coach Adel’s personal brand.
3. Course Landing Pages
We dedicated our efforts on this page to clearly highlight the true value of this course and the numerous benefits participants will gain, including certifications, expertise, accrued training hours, and many other advantages. These factors have made the price seem reasonable and acceptable to them, saving our sales team considerable time in explanations.
4. Ads and Social Media Designs
Creating a cohesive online presence, and attracting potential clients with specific marketing messages.
The email campaign included a series of reminder and promotional messages designed to ensure the highest attendance rate for the webinar and to maintain strong engagement with interested participants.
5. Email Marketing
Launching the campaign
Project Results
The campaign for Adel Al Marzouqi achieved remarkable outcomes, significantly increasing purchase value and delivering an impressive Return on Ad Spend (ROAS).
Here are some metrics from the campaign running from 28th May to 8th July:
- Traffic Campaigns were in High Performance Status, indicating effective targeting and continuous result analysis.
- Campaign Goals: Traffic, Leads, Conversions
| Metrics Achieved | |
| Reach | Over 250K |
| Clicks Rate | 1.7% |
| Leads Conversion Rate | 63% |
| Purchase Conversion Rate | 2.2% |
| Return on Ad Spend (ROAS) | 26.79 (each dollar spent on ads got a profit of $26.68) |
Traffic campaigns were in High Performance Status, indicating optimal results and achievement of campaign goals, whether it was driving traffic or generating leads. This demonstrates effective targeting and ongoing campaign analysis.
Client Testimonial
Client Feedback Message
“To the incredible marketing team,
Thank you for your outstanding efforts in helping us exceed our target. Your dedication and creative strategies have made a significant impact on our webinar and coaching course enrollment. By building the webinar sales funnel, everyone who contacted us was able to understand exactly what the course entails by reading the landing pages. This streamlined our processes and saved our marketing team valuable time and effort in explanations.
Achieving a remarkable 10x ROAS underscores the effectiveness of your campaigns.
It’s been a pleasure working with you, and I look forward to our continued success. Best regards, Adel Al-Marzouqi“
Turn Your Vision Into Reality! Let Your Brand Flourish!